Every fall, the fundraising world is flooded with advice and reminders about end of year giving.
Communicate with donors; remind people how much they are making a difference; provide many options for giving; connect the gift and donor to a specific; tangible result; and, most often, ask ask ASK! Good, valuable and important advice, and especially important in the waning days of the year - a time when (depending on who you ask) up to 40% of donations are given.
What if this remarkable, passionate and donor-focused fundraising took place all year? These ideas of talking with donors, of showing them their gifts in action - these don't have to be restricted to December, do they?
Of course, we can't replicate many of the other year-end giving conditions - the spirit of generosity and sharing that many feel around Christmas may be tougher to instill in May - but from the non-profit's perspective, our responsibility doesn't change.
So what year-end fundraising techniques can you implement today? This month?
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